As discussed in last week’s blog, developing your corporate culture is an extremely important way to define your business. While another company may copy your product, they can’t duplicate the values, habits, and characteristics that make yours unique. However, as more businesses transition to remote working, maintaining that vibrant culture often gets lost in the shuffle.
While working from home comes with noted benefits (i.e. no commute, more time with family, wearing sweatpants to meetings), the drawbacks are largely associated with mental health. Employees can begin to feel isolated, disengaged, and unmotivated. All the human interactions, big or small, that came from working onsite have mostly vanished, leaving an emotional gap between the employee and company team. This is where company culture can come in. To put it in perspective, a Glassdoor survey conducted last June revealed that 56% of employees find a good workplace culture to be more important than salary. By reaching out to remote workers, you are strengthening your team, your brand, and your company as a whole.
A thriving company culture can’t be forced, and it’s going to differ greatly from one business to another. However, all culture comes from connection. Think of some connections people make when they’re onsite. Did you have a morning check-in? Did the team go out for a drink on Fridays? Did someone always decorate coworkers’ desks on their birthdays? By providing an environment where connections can be made, company culture will grow organically. Tailor your connection opportunities to your corporate values and your culture will begin to flourish.
Just because your team is spread out, doesn’t mean these previously onsite connections can’t happen. By keeping strong lines of communication open and encouraging your employees to share their thoughts, ideas, and stories, the company culture can live on. For instance:
Your company has undoubtedly made many changes this year, but your culture should stand like a pillar through it all. It’s the human element that is reflected in your brand, and with due attention, it can reach all employees no matter where they are.
By Aubrey Dion
Aubrey Dion is proud to be back working for the family business she grew up in. Over the years, she has performed a wide variety of jobs in both the office and factory, becoming a true "jack of all trades." Aubrey credits her quick learning ability to her strong theatre background, where memorization and attention to detail are vital. Working in the marketing department allows her to stay creative and work on exciting new projects for the company.