Why You Should Be Sourcing Marketing Content from Your Vendors
In the world of marketing, content is king. Marketing teams are always creating digital and physical content to send to clients, potential clients, partners, or for themselves. In our last blog, we talked about strengthening vendor relationships. One way to do this would be to help promote each other’s businesses. Let’s now take a deeper dive into how your vendors can help.
A Different Perspective
Just like your business, your vendors must market themselves in order to draw in new clients. Most will likely have their own dedicated marketing team that is also constantly drumming up content. However, for those smaller businesses with very limited resources, they may have someone assigned to do marketing, but that may not be their main daily task. Regardless of size and resources, the moment your business interacts with another, your teams have the unique opportunity to benefit from each other. Through your partnership, you can show your audience a different angle of your business (assuming it’s on-brand for you). You could create compelling “sneak peaks” or “behind the scenes” looks at what your business is up to. These types of videos could be the engaging content your marketing team is looking for! You can ask that they write a review on your website that you can then share on your social media pages. If they happen to post something about your partnership, ask them to tag you so that you can then like, comment and share back.
At Dion, we know that the wide world of custom jewelry can leave clients with choice overload. Pictures of our past products are great for getting clients inspired and to find out their likes and dislikes. Because of this, we have an extensive gallery of photos and art renderings, both on our website and in our archives. These pictures are not only great for our marketing - they’re great material for our distributors and their clients to use too! End users will oftentimes use images for their internal awards presentations, hyping their audience up before bringing the recipients up on stage. We also provide our distributor partners with an easy to access "marketing support for dealers" section on our website. Here distributors can find and use our promotional literature as a way to easily showcase Dion’s capabilities and add something special to their product lineup. They can easily download this material from our website, or
Case Study Collaboration
Another option which we often use at EA Dion as well, is to share content and/or create something together! Not only will both parties gain marketing material, but you’ll strengthen your business relationship. Ask your vendor if they’re willing to participate in a case study. This is a great opportunity to showcase a particular area your vendor helped you with, or to highlight each company by sharing the story of how you came to work together. By sharing these case studies, you are signaling to other potential clients that your business is not only a good one to work with, but appreciative of their vendors’ efforts. Need some examples to get your own juices flowing? Check out our case study section on our website!
Return The Favor
As discussed in our last blog and above, make sure to offer social media tags and positive reviews on multiple platforms in return for their willingness to share content with your team. By celebrating each other, you create a positive and friendly vendor relationship your business can rely on. By boosting each other’s marketing efforts, you’re making each other’s lives easier - and that’s priceless.
By Aubrey Dion
Aubrey Dion is proud to be back working for the family business she grew up in. Over the years, she has performed a wide variety of jobs in both the office and factory, becoming a true "jack of all trades." Aubrey credits her quick learning ability to her strong theatre background, where memorization and attention to detail are vital. Working in the marketing department allows her to stay creative and work on exciting new projects for the company.