Selling a high-end jewelry award program to a company can be a lucrative opportunity, but it requires a tailored approach. Here are our top tips to effectively engage with them and close the sale.
Identify the Decision Makers
The departments and people in charge of employee recognition are often separate from those in promo events and marketing. The decision makers are often HR leaders, heads of safety and sales teams, or other executives.
Understand Their Needs
Value and Perception: Organizations are looking for awards that convey prestige and appreciation because they want to reinforce the value they place on their employees, boost morale, and create a lasting impression that motivates continued excellence. High-end jewelry fits the bill as it’s not just a reward; it’s a symbol of recognition that employees will cherish.
Customization: Offer options for customization such as engraved messages, company logos, branded colors, and more can make the awards more meaningful. At Dion, every order we make is completely custom. This allows us to adjust to varying budgets, provide a truly unique product, and tailor each order to serve the client’s specific needs.
Longevity: Emphasize the lasting nature of jewelry. Unlike cash bonuses or temporary perks, a unique piece of jewelry remains a lasting reminder of an employee’s achievements. They can wear it proudly wherever they go, keeping that tangible symbol of the company’s appreciation relevant and in-view.
Highlight the Benefits
Employee Engagement and Retention: Show how high-end jewelry can play a role in boosting employee morale and retention. We’ve written many blogs on how recognized employees are more likely to stay and contribute to a positive workplace culture. Feel free to use some of the information and data we have shared to help support your pitch.
Brand Image Enhancement: Position jewelry awards as a way to enhance the company’s brand image. Employees wearing these pieces act as brand ambassadors, subtly promoting the company’s values and commitment to excellence.
Return on Investment: Decision makers are usually very budget-conscious. Demonstrate that the long-term benefits of increased employee loyalty and brand strength outweigh the initial investment. We highly recommend checking out this recent WorkHuman-Gallup report for more information on the ROI of recognition.
Showcase Quality and Craftsmanship
Premium Materials: Highlight the use of high-quality materials like gold, silver, and precious gemstones. These materials are universally seen as having a high value, making the award inherently prestigious.
Craftsmanship: Emphasize the fine craftsmanship involved in creating each piece. Whether it’s hand-detailing or a custom-made design, decision makers will appreciate the artistry that sets jewelry apart from generic awards.
Samples: Using product samples is a great way to get this message across. At Dion, we offer sample loans to help our distributors drive home the feel of a truly well-crafted jewelry award.
Leverage Testimonials and Case Studies
Success Stories: Share case studies of other companies that have successfully integrated high-end jewelry awards into their recognition programs. Highlight the positive outcomes, such as improved employee satisfaction and loyalty.
Testimonials: Gather testimonials from satisfied clients. People are more likely to be convinced by the experiences of their peers in other industries.
Use Emotional Appeal
Celebrate Success: Help decision makers see the emotional impact these awards can have on their workforce. Tailor your sales pitch to the specific industry and company. Show how jewelry awards can align with their unique brand identity and values.
Create Memorable Moments: Emphasize how presenting high-end jewelry awards can create memorable moments during recognition ceremonies, making the experience unforgettable for both the employee and the company.
Dion Has Your Back
Pitching high-end jewelry awards to organizations requires a deep understanding of their needs, a clear demonstration of value, and a commitment to exceptional quality and service. At Dion, your dedicated Account Manager helps guide you through the process, so your client gets exactly what they’re looking for. We also offer various administrative services to help manage any size program.
Getting started with Dion is easy: simply browse our gallery of past products for some inspiration, then This email address is being protected from spambots. You need JavaScript enabled to view it. give us a call, or fill out our New Project Form for a quote!
