Below is a sampling of articles from our monthly distributor e-newsletters. They include a wealth of information on new products, selling recognition jewelry, what market segments you might want to expand into, and much more.
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Opportunities for custom recognition jewelry for sports team and athletic events are much greater than you might initially think.
Traditional men's accessories, like tie bars and cuff links, remain extremely popular. It seems the classics never go out of style! How might these great accessories be incorporated into a recognition program or promotion?
Custom jewelry recognition in the healthcare industry has been around almost as long as hospitals. Beginning with the nursing pin award at graduation, custom lapel pins and other jewelry awards are bestowed at all levels in the healthcare industry - for new certifications, for years of service, for retirement, for quality care. The list goes on and on.
Length of service awards remain the most widespread employee recognition programs for formal expressions of appreciation and achievement for American corporations and organizations today.
A growing problem many distributors face is customers going online to get what they used to come to you for. Customers can now go online, upload their logo, and get a "custom" product shipped practically overnight.
How can distributors differentiate themselves in this new business landscape? Now more than ever, service and non-traditional offerings are what will make you stand out.
In this "new normal" meeting and exceeding sales goals is that much more difficult. So it is more important than ever to recognize and reward your top sales achievers. However, many of the traditional experiential rewards - like trips and cruises - just don't work anymore. An excellent alternative is custom precious metal jewelry. Karat gold and sterling silver jewelry have high intrinsic value - and become even more valuable in uncertain times. Dion can create some stylish designs for men or women that will wow your clients.
Custom jewelry for associations & organizations is nothing new, but think outside the box of just the traditional membership or officer lapel pin. People who voluntarily join an organization are proud of the organization and of what it stands for. Members want to show off their affiliation and a great way to show this pride is with wearable custom jewelry that travels with them.
In the midst of this coronavirus crisis, there are so many everyday heroes taking care of our sick, bringing us food and needed medical supplies, and keeping our streets clean and safe. Even in industries not considered essential, loyal employees are keeping the lights on by telecommuting, teaching and working via video, and adjusting to this "new normal" in a myriad of ways.
As states begin to "reopen," businesses are realizing that going back to the way things were is not happening any time soon.
E.A. Dion is the industry leader for custom in-field add-on jewelry. What does this mean for you? It means that Dion has the most creative custom jewelry options anywhere to meet the most unique award and recognition needs of your clients.
As a new year begins you may be looking for new outreach opportunities. If you have not yet considered promoting safety and safe driver recognition awards, now is a great time to start.
We all know it's smarter and easier to increase sales with existing customers than finding new ones. Are you overlooking great opportunities with the customers you already have?
Whether you're selling to the Marketing Department, Events Department, or elsewhere, you should look into what the company does to recognize their employees - for Years of Service, Sales Recognition, Safe Driving, etc. You're already selling to the company, so you already have a relationship. They already like and trust you. Your current contact can probably share a wealth of information on what the company does, and probably who is responsible for the programs.
There are not many things you can depend on regarding your clients. However, one that you can is that they will all have milestone anniversaries to celebrate at some point. Don't let time get away from you. Start planning early so you really make the most of the occasion.
It may be hot outside now, but winter award trip season is coming soon. Companies are planning trips to exotic locales for their top sales performers and for their annual conference destinations. Whether you are overseeing the entire trip, or just trying to get your foot in the door with a new client, custom trip charms are a great idea. Don't wait until it is too late to get started.
The trade show season will quickly be upon us. In addition, the first of the year brings renewed vigor to the sales front. Don't go crazy putting together presentations and trade show materials. Dion is here to help!
PO Box 2098
33 Franklin R. McKay Road
Attleboro, MA 02703
E. A. Dion works through a national network of independent distributors.
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